About Molly
I am dedicated to helping small businesses and nonprofits reach their organizational goals. As your not-so-average news reporter and producer turned public and media relations professional, I have a passion for helping clients to tell their stories in an effective way. With years of experience in media and public relations, I have a deep understanding of the power of storytelling and the importance of keeping a brand’s identity front and center.
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From content creation and media relations to social media strategy and event planning, I am committed to finding innovative ways to help my clients reach their goals. Contact me today to find out how I can help you get your message out in a powerful way.
Education
2013-2017
Chapman University
Bachelor of Fine Arts, Television and Broadcast Journalism
Minored in Health and Nutrition
Interned at ABC7, NBC4, and NBC Nightly News where I fully pitched and produced multiple stories and bylines.
2018-2021
University of Denver
Master of Arts in Communication Management
Concentrated in Public Relations and Marketing
Interned at Healthgrades where I was offered a full time position upon completion.
Professional Experiences
2021-present
MC Media
Owner, Founder
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Develop and execute public and media relations plans to increase client visibility.
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Produce press releases and media pitches that are unique and well-crafted to secure coverage; track and report analytics.
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Monitor client media coverage, respond to media inquiries, assist in scheduling media interviews, assist in interview preparation.
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Develop thought leadership content, such as blogs and presentations, to position client as an industry leader.
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Write search engine optimized web content, such as page descriptions and blogs, to drive organic web traffic.
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Storyboard and produce marketing and branding videos to be used on client websites and social media channels.
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Produce podcast episodes, manage guest interviews from pitching and scheduling to interview preparation and recording.
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Develop, build, and manage client websites.
2022-present
Medical Solutions
Public relations specialist
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Produce engaging pitches for local and national media; build and maintain relationships with relevant media contacts; review and respond to media inquiries; research and pitch sponsored content opportunities.
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Produce presentation abstracts for subject matter experts; produce full presentations in conjunction with SME.
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Research and produce award applications for company and leadership.
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Analyze and report public relations metrics; use analytics to inform future public relations plans.
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Identify opportunities to craft thought leadership content, share relevant content with commentary, or share company news on behalf of our Chief Executive Officer.
2021-2022
Vertafore
Social Media & PR Specialist
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Produced pitches and byline topics for Vertafore subject matter experts.
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Produced and managed corporate social media calendar; produced graphics and copy for social posts; responded to customer complaints and inquiries; produced prewritten social posts for employees based on company content.
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Produced press releases; distributed for executive approval; coordinated press release distribution with external public relations firm.
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Tracked company coverage and mentions; analyzed coverage for reach, sentiment, potential follow up, and domain authority.
2020-2021
National Jewish Health
Marketing Specialist
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Produced marketing materials and plans for clinical; analyzed metrics to create outcome reports and next steps.
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Identified and produced patient stories; created social content for story; created and maintained patient story website.
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Produced internal quarterly newsletter sent to National Jewish Health employees and employees of joint-operating hospital, St. Joseph Hospital.
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Produced and managed web content on the internal and external website using the united content management system, Kentico.
2019-2020
Healthgrades
Communications Coordinator
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Produced media pitches and requested articles; cultivated media relationships and content calendars; created media tracking and reporting.
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Created and maintained content calendars for web, social media, and blog content; pitched and produced blog and social media content – written and visual; metric tracking and reporting.
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Pitched and produced internal feature articles; developed and executed internal communications campaigns; developed and maintained internal content calendar.
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Maintained and updated company intranet and maintained blogs and press room on external facing website.
2018-2019
San Luis Obispo Chamber of Commerce
Communications Assistant and Remote Content Producer
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Produced media pitches and requested articles; cultivated media relationships and content calendars; created media tracking and reporting.
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Created and maintained content calendars for web, social media, and blog content; pitched and produced blog and social media content – written and visual; metric tracking and reporting.
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Pitched and produced internal feature articles; developed and executed internal communications campaigns; developed and maintained internal content calendar.
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Maintained and updated company intranet and maintained blogs and press room on external facing website.
2017-2018
NBC News Local Affiliates
Multimedia Journalist and Producer
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Researched and pitched stories, scheduled and conducted interviews, operated camera and audio equipment, wrote scripts, built graphics, edited video for broadcast, appeared live on-air, and produced newscasts.
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Built and maintained community relationships with law enforcement, community organizations, and businesses.
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Monitored and reported on breaking news through live broadcast reports and social media.
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Wrote and published web articles with package videos; managed station website.